Who we are and what we do
We offer a rich selection of Smart Home essentials to use in and around your home. We’re a leading player in smart safety, lighting & home appliances with sales teams and legal entities in the Netherlands, Belgium, Germany, France, Spain, the UK, Portugal, Italy, and the Nordics. From our headquarters in Tilburg (approximately 250 colleagues), we serve not only Europe but also the APAC, MENA, and Export markets.
Mission
Everyone should have access to a safe and comfortable home. Our affordable, well-designed appliances and solutions make daily life easier, better and bring more fun.
Vision
Our goal is to create value for our customers by delivering up-to-date home appliances and electronic products, affordable and easy to use for everyone.
Our core values
Committed
We are constantly looking for smart ways to support customers, get the most out of collaborations and to achieve the best results.
Value for money
Delivering quality products at competitive prices, by focusing on excellent execution.
Innovative
We always look for new solutions and appliances to make life easier.
Reliable
We control every step from product selection to after sales ourselves.
Our history
